I told you so. We have been made Idiots by 3 Idiots.

In my first post on the subject, I had stated with reasons that we are being taken for a ride by Chetan Bhagat and maybe by the 3 Idiots team. Just yesterday I had written at about 6 in the morning that I hope I do not see Chetan’s face early in the morning but he again turned up like a bad penny on the front page of HT City. Chetan Bhagat has apologised to the producers of 3 Idiots, shown love and respect for Aamir Khan, made Idiots out of the general public and made the media dance to its tune like Idiots.

Its a shame that company executives do not listen to customer’s free advice

In my book titled Customer Icebergs, I had suggested that customers are the greatest source of free innovation ideas which a company can use to establish its competitive advantage and I have given numerous examples of companies which have benefited from customer’s suggestions.