Big TV vs Airtel DTH Ad campaign

Big TV has taken the Airtel DTH’s teaser campaign and turned it into its own. They have taken the red chair to promote their own products. Now is this a good idea?

Airtel wants to be like Toyota

I recently read an article in ET in which its CEO & Joint MD Manoj Kohli was profiled. It seems that Manoj Kohli’s dream is to make Bharti Airtel the Toyota of the telecom industry.