Blue Ocean or Positioning or Finding a Gap

I recently read an article about Renee Mauborgne’s book “Blue Ocean Strategy: How to create uncontested market space and make competition irrelevant.” I have not read the book but what her concept seems to be based on the concept of positioning or finding a gap in the marketplace which Al Reis and Jack Trout have explained it very well in their books. She uses the example of Cemex, a Mexican cement company which basically positioned cement as a gift item because of the desire of Mexican to build cement houses and were able to increase its sales tremendously. This is just positioning for a particular segment of people. Similarly, the example of Nintendo Wii and Sony’s Playstation 3, I think all about positioning and finding a gap in the market.

If any one has read the book and thinks otherwise, please enlighten us. In the meantime, I am going to get my hands on the book and keep you guys updated.

avinash narula

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