Creative resource for businesses and creative professionals

I am happy to inform you that I have expanded my creative designing and resource website www.brochure-designing.net to include the following:

Customer Frustration Industry

When you don’t listen to your customers, someone else will. When you don’t resolve customer complaints, you will be responsible for the start of a new industry known as the customer frustration industry whose sole purpose is to get justice and value for money for the dissatisfied customers.

Should corporates get banking licences?

Since the time I have heard that the government is planning to give new banking licences and that a number of corporates like Reliance, Religare and others are waiting in line to get one, sleeping at night has become a little difficult. I believe that none of the corporates should be given licences. No discussion. Why? Let me give you my reasons.

I should have also received the Economic Times Award

At the recently held Economic Times awards ceremony, Bharti Foundation was awarded the award for corporate philanthropy. My argument is that I along with million others should have also been given at least a citation if not the award with Bharti Foundation. I believe I and a million others had also contributed to the Rs. 200 crore corpus which Bharti Foundation spent on opening of the 500 primary and secondary Satya Bharti schools. In fact, I believe that I and a million others should have been the award for funding the Rs. 200 crore corpus while the Bharti brothers (Sunil Mittal & Rakesh Mittal of Airtel fame) should have been given the credit for managing the effort in an efficient and effective manner. Incidently, you could have even contributed towards this effort without knowing about it.

Capt Gopinath has the urge to return to low-cost aviation

Capt Gopinath is known as the pioneer in low cost airline business in India but he did not make the low cost airline business model successful in India. It is low cost airlines such as Indigo and SpiceJet which have made the model successful. According to Gopinath, there were a number of reasons why Air Deccan failed. He first blames it on an airline cartel which is keeping the prices of air tickets at an artificially high level. Even if this was true, isn’t selling an airline ticket for Rs. 1 just absurd. Another reason he gives for Air Deccan’s failure is that Jet Airways started predatory pricing. First, I am not sure that Jet priced its ticket for Rs. 1. Second, did Gopinath expect that the competition would just sit back and let him do what he wanted. Actually, it was Air Deccan which used predatory pricing by pricing its tickets at Rs. 1. I think apart from its pricing, Air Deccan had another major problem which even he admits when he says, “The market was expanding rapidly. I was adding aircraft every month, as I wanted size, scale and reach . . .” So, what’s new? We have heard this story before. Subhiksha tried to do the same thing and landed itself in a mess. It is always the quest for size, scale and reach that has landed entreprenuers into trouble. Why? Just greed. They want to make a fast buck because the faster they increase size, scale and reach, the faster the valuation of their company goes up. They shift their focus from building a profitable business to increasing size, scale and reach. I just hope Gopinath does not do the same for his cargo business.

There is really something wrong with Honda City’s clutch

I had blogged in 2009 that I had to replace my Honda City Clutch after just 30,000 km which is a sure sign of poor quality. Honda dealer and the company gave the usual excuse that I was riding the clutch. Of course, I had proved that to ride the clutch, I had to be either drunk all the time or just stupid. Honda’s CEO also did not listen to my woes as well as ignored all my appeals.

Have you replaced your car with a helicopter?

If not, its time you did so. Lets find out why.

Har office ki Kahani

Someone forwarded the following mail to me which was supposedly sent by Narayan Murthy to all Infosys staff.

Like I said, Cinthol is not going anywhere.

In one of my earlier blogs, I had discussed Godrej’s strategy of changing the positioning of its Cinthol soap for the thir time to “soap for the youth.” As mentioned earlier, Cinthol was introduced in the market in 1952 as the first deodorant “soap for men” and later it was repositioned as a “family soap.” Sometime back, it roped in Hrithik Roshan to again reposition it as a “soap for the youth.” Godrej had also come out with a snazzy high tech type of commercial with Hrithik Roshan to change its positioning. I had stated that this was a bad idea.

I don’t think businesses should be involved in CSR

Those of you who have read my earlier post on CSR will remember that I had discussed as to where should CSR start. I had quite a different view on what CSR is all about. If you remember, I had stated that if every company rakes care of its immediate stakeholders like employees, customers, vendors then the need for CSR will almost disappear. This could have a Domino’s effect. Every employee, customer and vendor has a family. In addition, some of our customers and practically every vendor would have employees, vendors and customers. The chain reaction could encompass the whole society.