Big TV vs Airtel DTH Ad campaign
Big TV has taken the Airtel DTH’s teaser campaign and turned it into its own. They have taken the red chair to promote their own products. Now is this a good idea?
Blue Ocean or Positioning or Finding a Gap
I recently read an article about Renee Mauborgne’s book “Blue Ocean Strategy: How to create uncontested market space and make competition irrelevant.” I have not read the book but what her concept seems to be based on the concept of positioning or finding a gap in the marketplace which Al Reis and Jack Trout have explained it very well in their books. She uses the example of Cemex, a Mexican cement company which basically positioned cement as a gift item because of the desire of Mexican to build cement houses and were able to increase its sales tremendously. This is just positioning for a particular segment of people. Similarly, the example of Nintendo Wii and Sony’s Playstation 3, I think all about positioning and finding a gap in the market.
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