Communications
Should Bajaj be dropped? Implementation issues
In my previous post, I had discussed the new branding strategy of Rajiv Bajaj from the point of view of management theory. Well, management theory suggests that Rajiv Bajaj is on the right track. Now let us discuss some of the implementation issues that Rajiv Bajaj will have to grapple with to make his new branding strategy a success. In addition, we will also try to comment on some of the issued and concerns raised by others while debating on this issue.
What was wrong with the 3 Idiots’ story?
As mentioned in my earlierr post, I would like to use the story of the 3 Idiots movie as a case study to understand how to build a convincing story for your written and oral communications as well as how to avoid the mistakes that others make while telling their story.
Your story has to be convincing
I was just going through my old papers and came across an interesting story that was sent to me by a friend. The story is interesting from the point of view that it highlights the importance of telling a convincing story in all your communications, oral and written.
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