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According to me, the options available to Vijay Mallaya were just two when he bought Air Deccan which are as follows:

It seems that Indian Express (IE) is going through restructuring so that it can raise funds to revive and grow uits print media business.

I am a little surprised as to why Vijay Mallaya (VM) is so confused about branding issues related to his airlines as he has been pretty successful at building his other brands.

Hindustan Times, a leading newspaper in the India, has a appointment supplement called Powerjobs which it distributes along with its main paper. Powerjobs supplement from, at least an outsiders perspective, is not doing well even though HT folks have told me that they are making some money from it. The leading appointment supplement is Times of India’s (TOI) Ascent against which the appointment supplements of every other newspaper competes. According to me, the market position of Powerjobs is getting from bad to worse. I don’t remember the last time any of our clients advertised in this paper even though we release appointment advertisements in TOI-Ascent on a regular basis (By the way, I run an advertising agency).

Red Bull is trying to give Coke and Pepsi a run for their money. It seems that Red Bull seems to have the right and the wrong idea. First, what’s right about the idea. It seems that Red Bull is launching a premium cola in the US at $1.49 for a 12 ounce can which is expensive than Coke or Pepsi. There is no premium price cola and they have certainly found a gap in the market. One cannot fight with Pepsi and Coke head on. They have to be attacked from the side, in other words flanked.

Sometime back I had read an article in Mint that Tatas are interested in buying Jaguar and Land Rover brands from Ford. Vaishali jajoo of Angel Broking Ltd. raised a very valid issue by saying, “They (Tatas) don’t have the experience in managing such brands. Tatas overall portfolio consists of low-cost products and I don’t know how they will leverage the distribution network.” Imagine mixing Indica taxis with Jaguar.