Advertising
Should Bajaj be dropped? Implementation issues
In my previous post, I had discussed the new branding strategy of Rajiv Bajaj from the point of view of management theory. Well, management theory suggests that Rajiv Bajaj is on the right track. Now let us discuss some of the implementation issues that Rajiv Bajaj will have to grapple with to make his new branding strategy a success. In addition, we will also try to comment on some of the issued and concerns raised by others while debating on this issue.
What is positioning? Lets understand from an accountant.
Sunce we have been talking about positioning and branding with respect to Bajaj Auto’s new branding strategy, I thought an example to explain the concept of positioning would help.
Now Biyani wants to buy an advertising agency
Yesterday, I had mentioned in my blog that journalists need to ask a few tough questions from Kishore Biyani who seems to keep announcing either launch of different retail formats or joint ventures or acquisition. Today, Economic Times reported that Kishore Biyani’s is buying 60% stake in Dhar & Hoon, the advertising agency. By the way, I am just wondering what area of the economy Kishore Biyani doesn’t want to be?
Big TV vs Airtel DTH Ad campaign
Big TV has taken the Airtel DTH’s teaser campaign and turned it into its own. They have taken the red chair to promote their own products. Now is this a good idea?
Loading ...