Advertising
Now Biyani wants to buy an advertising agency
Yesterday, I had mentioned in my blog that journalists need to ask a few tough questions from Kishore Biyani who seems to keep announcing either launch of different retail formats or joint ventures or acquisition. Today, Economic Times reported that Kishore Biyani’s is buying 60% stake in Dhar & Hoon, the advertising agency. By the way, I am just wondering what area of the economy Kishore Biyani doesn’t want to be?
Big TV vs Airtel DTH Ad campaign
Big TV has taken the Airtel DTH’s teaser campaign and turned it into its own. They have taken the red chair to promote their own products. Now is this a good idea?
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