Author Archive
Har office ki Kahani
Someone forwarded the following mail to me which was supposedly sent by Narayan Murthy to all Infosys staff.
Like I said, Cinthol is not going anywhere.
In one of my earlier blogs, I had discussed Godrej’s strategy of changing the positioning of its Cinthol soap for the thir time to “soap for the youth.” As mentioned earlier, Cinthol was introduced in the market in 1952 as the first deodorant “soap for men” and later it was repositioned as a “family soap.” Sometime back, it roped in Hrithik Roshan to again reposition it as a “soap for the youth.” Godrej had also come out with a snazzy high tech type of commercial with Hrithik Roshan to change its positioning. I had stated that this was a bad idea.
I don’t think businesses should be involved in CSR
Those of you who have read my earlier post on CSR will remember that I had discussed as to where should CSR start. I had quite a different view on what CSR is all about. If you remember, I had stated that if every company rakes care of its immediate stakeholders like employees, customers, vendors then the need for CSR will almost disappear. This could have a Domino’s effect. Every employee, customer and vendor has a family. In addition, some of our customers and practically every vendor would have employees, vendors and customers. The chain reaction could encompass the whole society.
Should Bajaj be dropped? Implementation issues
In my previous post, I had discussed the new branding strategy of Rajiv Bajaj from the point of view of management theory. Well, management theory suggests that Rajiv Bajaj is on the right track. Now let us discuss some of the implementation issues that Rajiv Bajaj will have to grapple with to make his new branding strategy a success. In addition, we will also try to comment on some of the issued and concerns raised by others while debating on this issue.
Tharoor-Lalit-Sunanda-IPL Drama
I am totally amazed at the attitude of Congess party. It has stated that the “Shashi-Sunanda-IPL” fiasco is a personal matter of the minister and that it has nothing to do with the Congress party. With an attitude like this how can corruption be ever eliminated in this country?
What is positioning? Lets understand from an accountant.
Sunce we have been talking about positioning and branding with respect to Bajaj Auto’s new branding strategy, I thought an example to explain the concept of positioning would help.
Bajaj Auto’s branding strategy. What does management theory say?
Yesterday, in my post I had suggested that analyzing the new branding strategy adopted by Rajiv Bajaj of Bajaj Auto would be a great learning experience. I had suggested that we will analyze it from two perspectives. First, I will discuss it from the point of view of what management theory says.
Should Bajaj be dropped?
We all know by now that Rajiv Bajaj takes radical decisions. After deciding to exit the scooter market, he is taking another radical decision to restructure the company’s branding strategy. Unfortunately, Rahul Bajaj did not agree with Rajiv on his strategy to exit the scooter market and now he does not agree with Rajiv on the new branding strategy.
What was wrong with the 3 Idiots’ story?
As mentioned in my earlierr post, I would like to use the story of the 3 Idiots movie as a case study to understand how to build a convincing story for your written and oral communications as well as how to avoid the mistakes that others make while telling their story.
3 Idiots-what about its story?
I could not complete this post for quite a while for a variety of reasons. After all the controversy about the movie 3 idiots, I finally saw it sometime back.
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