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Another gap in the marketplace – Bedrooms in the air

Earlier I had posted an article in which I had stated that “finding a gap” in the marketplace in the key to marketing success. Singalore Airlines has found a gap, that is, provide bedrooms in their A-380 planes. They are starting this on Singapore – Sydney flights. The bedroom cabins will resemble cabins of luxury yachts and will have a private clost, 23 inch video screen, reclining seats, and a built in bed expandable to a double bed. This was based on research which suggested that the premium class customers just wanted to sleep. Of course they have to pay 20% extra bring the Singapore – Sydney fare to $6000.

I think this is an excellent idea and Singapore Airlines has found a very profitable gap. What do you think?

Avinash Narula

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