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Customer Service Articles


Disillusionment with CRM. Why? - Sat, 09 Aug 2008
As with every buzzword, there are believers and skeptics

Benefit of CRM - Targeted marketing campaigns - Sat, 02 Aug 2008
  CRM and related technologies also assist in marketing through web based marketing campaigns

Benefit of CRM - Ability to treat different customers differently - Sat, 02 Aug 2008
  "Treating different cus­tomers differently is the key distinction between competi­tion today using technology, and competition 15 years ago before this technology was available

Benefit of CRM - Seamless communication and customer service - Sat, 02 Aug 2008
Even though, businesses collected and stored a lot of information about the customer in the past, the same was available as separate islands of information

Benefit of CRM - Helps service large customer database - Sat, 02 Aug 2008
  The blacksmith had few customers so he could deal with them personally

Benefits of CRM - Integrates information from all channels of communication - Sat, 02 Aug 2008
In order to serve the customer in an effective manner, it is essential that we have the complete record of his interaction with the company irrespective of the who and which department he has interacted with as well as what communication media he has used for the interaction

Benefit of CRM - Ability to track individual customers - Sat, 02 Aug 2008
  It has been the long cherished dream of businesses to be able to deal with individual customers directly just like the blacksmith of the pre-industrial era

Benefit of CRM - Handles routine transactions easily - Sat, 02 Aug 2008
  With millions of customers, CRM and related technologies are blessing in disguise for companies as it allows companies to handle routine transaction very efficiently



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