Radio Industry

3 Idiots-what about its story?

I could not complete this post for quite a while for a variety of reasons. After all the controversy about the movie 3 idiots, I finally saw it sometime back.

Its about finding a gap in the market, stupid!

On 21/10/2007, I had posted “80/20 rule of marketing success – find a gap” in which I had mentioned that MEOW the radio station has found a great gap and staked its claim to this space and that according to me it will be a great success. The reason my dear is very simple. They have found a gap and positioned themselves as a radio station for women.