Communications

What should have been the story of Modi Government on currency demonetization?

As mentioned in my earlier posts, Modi government has not got its story right because a logical and a believable story needs to be built on truth and facts. If I was asked to build the story for demonetization of currency by Modi Government, it would have been something like this. Modi government has a logical story to tell.

Like I said, Cinthol is not going anywhere.

In one of my earlier blogs, I had discussed Godrej’s strategy of changing the positioning of its Cinthol soap for the thir time to “soap for the youth.” As mentioned earlier, Cinthol was introduced in the market in 1952 as the first deodorant “soap for men” and later it was repositioned as a “family soap.” Sometime back, it roped in Hrithik Roshan to again reposition it as a “soap for the youth.” Godrej had also come out with a snazzy high tech type of commercial with Hrithik Roshan to change its positioning. I had stated that this was a bad idea.

Should Bajaj be dropped? Implementation issues

In my previous post, I had discussed the new branding strategy of Rajiv Bajaj from the point of view of management theory. Well, management theory suggests that Rajiv Bajaj is on the right track. Now let us discuss some of the implementation issues that Rajiv Bajaj will have to grapple with to make his new branding strategy a success. In addition, we will also try to comment on some of the issued and concerns raised by others while debating on this issue.

What was wrong with the 3 Idiots’ story?

As mentioned in my earlierr post, I would like to use the story of the 3 Idiots movie as a case study to understand how to build a convincing story for your written and oral communications as well as how to avoid the mistakes that others make while telling their story.

Your story has to be convincing

I was just going through my old papers and came across an interesting story that was sent to me by a friend. The story is interesting from the point of view that it highlights the importance of telling a convincing story in all your communications, oral and written.