Advertising

Creative resource for businesses and creative professionals

I am happy to inform you that I have expanded my creative designing and resource website www.brochure-designing.net to include the following:

Like I said, Cinthol is not going anywhere.

In one of my earlier blogs, I had discussed Godrej’s strategy of changing the positioning of its Cinthol soap for the thir time to “soap for the youth.” As mentioned earlier, Cinthol was introduced in the market in 1952 as the first deodorant “soap for men” and later it was repositioned as a “family soap.” Sometime back, it roped in Hrithik Roshan to again reposition it as a “soap for the youth.” Godrej had also come out with a snazzy high tech type of commercial with Hrithik Roshan to change its positioning. I had stated that this was a bad idea.

Should Bajaj be dropped? Implementation issues

In my previous post, I had discussed the new branding strategy of Rajiv Bajaj from the point of view of management theory. Well, management theory suggests that Rajiv Bajaj is on the right track. Now let us discuss some of the implementation issues that Rajiv Bajaj will have to grapple with to make his new branding strategy a success. In addition, we will also try to comment on some of the issued and concerns raised by others while debating on this issue.

What is positioning? Lets understand from an accountant.

Sunce we have been talking about positioning and branding with respect to Bajaj Auto’s new branding strategy, I thought an example to explain the concept of positioning would help.

Now Biyani wants to buy an advertising agency

Yesterday, I had mentioned in my blog that journalists need to ask a few tough questions from Kishore Biyani who seems to keep announcing either launch of different retail formats or joint ventures or acquisition. Today, Economic Times reported that Kishore Biyani’s is buying 60% stake in Dhar & Hoon, the advertising agency. By the way, I am just wondering what area of the economy Kishore Biyani doesn’t want to be?

Big TV vs Airtel DTH Ad campaign

Big TV has taken the Airtel DTH’s teaser campaign and turned it into its own. They have taken the red chair to promote their own products. Now is this a good idea?