Author Archive

Should Bajaj be dropped? Implementation issues

In my previous post, I had discussed the new branding strategy of Rajiv Bajaj from the point of view of management theory. Well, management theory suggests that Rajiv Bajaj is on the right track. Now let us discuss some of the implementation issues that Rajiv Bajaj will have to grapple with to make his new branding strategy a success. In addition, we will also try to comment on some of the issued and concerns raised by others while debating on this issue.

Tharoor-Lalit-Sunanda-IPL Drama

I am totally amazed at the attitude of Congess party. It has stated that the “Shashi-Sunanda-IPL” fiasco is a personal matter of the minister and that it has nothing to do with the Congress party. With an attitude like this how can corruption be ever eliminated in this country?

What is positioning? Lets understand from an accountant.

Sunce we have been talking about positioning and branding with respect to Bajaj Auto’s new branding strategy, I thought an example to explain the concept of positioning would help.

Bajaj Auto’s branding strategy. What does management theory say?

Yesterday, in my post I had suggested that analyzing the new branding strategy adopted by Rajiv Bajaj of Bajaj Auto would be a great learning experience. I had suggested that we will analyze it from two perspectives. First, I will discuss it from the point of view of what management theory says.

Should Bajaj be dropped?

We all know by now that Rajiv Bajaj takes radical decisions. After deciding to exit the scooter market, he is taking another radical decision to restructure the company’s branding strategy. Unfortunately, Rahul Bajaj did not agree with Rajiv on his strategy to exit the scooter market and now he does not agree with Rajiv on the new branding strategy.

What was wrong with the 3 Idiots’ story?

As mentioned in my earlierr post, I would like to use the story of the 3 Idiots movie as a case study to understand how to build a convincing story for your written and oral communications as well as how to avoid the mistakes that others make while telling their story.

3 Idiots-what about its story?

I could not complete this post for quite a while for a variety of reasons. After all the controversy about the movie 3 idiots, I finally saw it sometime back.

Just like Vijay Mallya, I also want to serve the country.

When Vir Sanghvi on his show the Tycoon had asked Vijay Mallya as to why he joined politics, Vijay Mallya responded by saying he wanted to serve his country. It seems that Vijay Mallya’s Kingfisher Airlines owes oil PSU HPCL Rs. 602 crores towards supply of ATF fuel. The government has asked HPCL to convene a special board meeting to invoke Kingfisher’s Rs. 250 crore guarantee. I am not sure why Vijay Mallya is enjoying so much credit. The article in Economic Times dated 26/3/2010 also does not mention anything about payment of interest. You guys are aware that to put things in perspective, I always calculate the daily interest that Vijay Mallya is saving. In this case it works out to Rs. 19.8 lakhs a day at 12% interest.

Experience New York. Buy Bestech property in Gurgaon.

I had purchased a flat from a builder in Gurgaon by the name of Bestech India in their Park View Residency complex. Today, I wrote a letter to their managing director which is given below. It is self explanatory.

Our obsession – Achieving high growth rate

Businesses all over the world are obsessed with achieving market leadership, building scale to achieve economies of scale and last but not the least, consistently clocking high growth rate. However, the obsession of businesses with the above objectives invariably lands them in trouble. Why? Primarily because they have not only misunderstood the concepts behind these objectives but they have also misunderstood as to how these objectives should be achieved. As such, I feel that there is a strong need to clarify what our obsessions mean so that we can avoid the pitfalls and run our businesses successfully. Today, I will discuss the last of our obsession, that is, achieving high growth rate.